![]() She got a bachelor’s degree in physical education and a master’s in exercise physiology before spending the next four decades managing spas, writing a newspaper fitness column, and teaching aerobics and Pilates. Latham was inspired to get into the fitness industry by her father, a phys-ed teacher and football coach in upstate New York. “That science has been around since around the 1940s with interval training,” she says. Latham, however, says she created her formula based more on general experience. That same year, afterburn just so happened to become the main selling point at the first Orangetheory Fitness, a boutique fitness space cofounded by Ellen Latham. Hill pioneered the idea of excess post-exercise oxygen consumption (EPOC). “It was exciting to see, as we did not expect it to last that long,” she says. That’s a 37 percent bonus seemingly for going flat-out. The workouts typically burned about 519 calories, while afterburn torched another 190. ![]() Overall, the subjects’ metabolic rate remained significantly above resting value for an average of roughly 14 hours after exercising. The results of the 2010 study were “eye-opening,” says Amy Knab, Ph.D., who was then lead researcher on Nieman’s team. For the better part of a century, scientists continually debated the effect that afterburn might have on our bodies, without rigorously testing it. Afterward, you’ll breathe in extra oxygen to make up for the deficit, a process that will burn calories. What they found is that if you work out hard, your body will be unable to take in enough air. Hill and fellow English physiologist Hartley Lupton are generally credited with discovering the concept in 1923. He’d entered the bold new world of branded, hyperpositive, and communal fitness culture.Īppalachian State University tested cycling and afterburn with intriguing results. ![]() As Abbate learned with each high five from fellow gymgoers, he hadn’t just joined a gym. In the past two years, Orangetheory has backed away from its original marketing strategy while refocusing on something that’s perhaps more powerful and that could carry the company beyond any of the customer confusion it helped create. It’s even more impressive considering that the company’s take on afterburn, which played a huge part in its origin, name, and massive growth, has been recognized as overly simplistic, overly optimistic, and perhaps overstated. To survive and thrive amidst a worldwide shutdown makes the company an outlier in the fitness space. outposts since August and hopes to triple that by the end of the year. And while Gold’s Gym and 24 Hour Fitness have declared bankruptcy, Orangetheory has opened three dozen new U.S. While most Orangetheory gyms had to close temporarily during the outbreak, more than 90 percent are now open in some capacity. Just before quarantine began, in January 2020, the company surpassed one million members and had 1,400 locations. It and other HIIT-based gyms, like F45 Training, Rise Nation, and Rumble Boxing, mix different types of cardio and weight training in short, difficult bursts, so you’ll keep your heart rate elevated while you burn fat and build muscle.Ībbate is far from alone in his devotion to Orangetheory. Unlike the big-box gyms that once dominated suburban America, Orangetheory was part of a vanguard of new challengers offering group fitness classes with high-intensity interval training. This was the very first location of Orangetheory Fitness, which opened in 2010 at the forefront of what would become an exercise craze. But that changed nine years ago, after his wife gave him a Christmas gift: a membership to a gym that had just opened in a nearby shopping center, next to an Asian-fusion restaurant. “After my first cardiac incident and stenting, I became so afraid of what would happen if I got my heart rate up,” he says. Like his father and uncles and grandfathers, Abbate figured it would be the first in a series of attacks, with one sure to kill him. In 2005, at age 47, the first heart attack hit. “Growing up, I was the chubby kid, the chubby nerd,” says Abbate, an architecture professor in Fort Lauderdale. But the idea of cardio had always worried him. It hung over Abbate like a time bomb: He was unlikely to see his 60th birthday.Īs he got older, doctors urged Abbate to begin a workout routine that got his heart pumping. No man on either side of his family had lived beyond his 50s, mainly because of heart issues. FOR MOST OF his life, Anthony Abbate faced a dire reality.
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